There’s a client I’ve been working with for a while—smart, funny, self-aware, and brutally honest. One day she looked at me and said,
“Chris, I value your expertise and our conversations have been eye-opening. But the problem is… half measures avail us nothing.”
I laughed and said, “You mean you’ve been half-assing it?”
She burst out laughing too. It was the most productive laugh we’ve ever had.
That moment wasn’t about shame or guilt. It was about clarity. She saw her own pattern—the way we all hedge our bets when change gets uncomfortable. She realized she’d been dipping a toe into the process instead of stepping in fully.
And here’s the deal: once she stopped pretending she was “mostly committed,” everything shifted. Her choices started matching her goals. Her energy improved. Her mindset followed. The results didn’t just show up on a scale or a tracker—they showed up in how she carried herself.
Most people don’t fail because the strategy doesn’t work. They fail because they never actually follow it long enough, or fully enough, to find out.
Half-measures are safe. They give us a story: “I’m working on it.” But they also give us an exit ramp—“It didn’t really work for me.”
Coaching through that moment—when someone recognizes they’ve been holding back—is where the real growth happens. Not the macro tweaks, not the perfect plan, but that internal pivot from trying to doing.
As coaches, we measure outcomes: consistency, energy, weight, bloodwork, performance. But the most meaningful shifts often happen off the spreadsheet.
It’s in the day someone admits they’ve been phoning it in—and then decides not to anymore.
It’s in the quiet meal where they slow down enough to actually enjoy the food.
It’s in the confidence that builds from a week of following through, even when no one’s watching.
Those moments don’t show up in metrics, but they move everything forward. They’re what I call the “alignment points”—the subtle pivots that eventually create visible progress.
Being all-in doesn’t mean perfect. It means present. It means showing up when it’s inconvenient, following through when motivation dips, and staying curious instead of defensive when something doesn’t work.
That’s where coaching lives—in the messy middle between effort and outcome.
The data matters. But the decisions—the honest ones—matter more.
So here’s the deal:
Half measures avail us nothing.
But awareness of them? That’s where the real work—and the real transformation—begins.
If you’re ready to take a more intentional approach, let’s find out if coaching with All Axis is the right fit for you.
